December 2025 – Tokyo, Japan – Subaru has once again made automotive history! The all-new Subaru Forester has been awarded the prestigious 2025-2026 Japan Car of the Year award, the most esteemed accolade in the Japanese automotive industry.
This marks the fourth time Subaru has taken home the top honor, following previous wins by the Legacy (2003-04), Impreza (2016-17), and Levorg (2020-21).
What Makes the Forester the Best of the Year?
The Japan Car of the Year award recognizes vehicles that excel in innovation, performance, safety, and overall value. The Subaru Forester stood out for several reasons:
Balanced Performance & Efficiency: The Forester’s newly adopted Strong Hybrid (S:HEV) system delivers outstanding fuel economy without sacrificing driving pleasure — a perfect blend of environmental efficiency and fun.
Subaru’s Signature Driving Experience: The SUV’s traditional horizontally opposed Boxer engine and advanced Symmetrical All-Wheel Drive system continue to provide confidence and capability whether on city streets or rugged terrain.
Next-Gen Safety: With EyeSight X driver assistance, improved crash safety systems, and world-first pedestrian and cyclist protection airbags, the Forester continues Subaru’s legacy of prioritizing safety.
Comfort & Practicality: Spacious interior, thoughtful utility, and everyday convenience round out the Forester’s appeal for modern families and outdoor enthusiasts alike.
Competitive Victory
At the final voting, the Forester impressed the judging committee — composed mainly of automotive journalists — and beat strong contenders like the Honda Prelude and Toyota Crown Estate to secure the top spot.
Global Impact
Since its launch in April 2025, the Forester has not only captivated the Japanese market but also seen strong global interest, with cumulative orders exceeding expectations.
What This Means for Subaru & Sigma Motors Customers
For Subaru fans and Sigma Motors customers, this award reinforces what many drivers already know — Subaru continues to push the boundaries of what SUVs can be: safe, versatile, efficient, and genuinely enjoyable to drive.
Whether you’re considering a Forester for daily commuting, weekend adventures, or family journeys, you’re looking at a truly award-winning SUV that delivers confidence from every angle.